When it comes to candles, it takes our brains less than a second to evoke an image, a feeling, or a scent.
In fact, if you want to impress your customers with your candles, the Candle label is the most important element in the branding process.
In today’s article, I’ll elaborate for you.
1) Why do need labels? Why are they important?
- Candle labels can display product information
We see candles in a variety of containers, there are glass, ceramic, cement, tin cans and so on, and different sizes.
When the customer is attracted by the candle in front of him, but does not buy it. They may be wondering: Is this candle bean wax? Can this jar be reused? How long can it burn for? These problems keep popping up in customers’ heads.
If, at this time, a beautiful candle label in front of them, it provides all kinds of information, reassured customers, I believe that they will not hesitate to pay.
- Increase the aesthetic value of the product
Imagine having two cans of candles in front of you, one in a clear glass jar, clean and simple, and you can see the wax clearly. That sounds good. The other is a printed label with a beautiful logo, neat, elegant and special. That doesn’t sound like an easy choice to make. But please take a look at the two pictures below, I believe you will have a different idea after looking at them.
Therefore, a good candle label can make your product more dazzling.
- Make the customer more impressed with your product
You put a lot of thought into making your candles, and when they are placed in a market or mall, you want them to be noticed by customers first, or at least have a unique part to them.
This may sound like the previous point, but don’t worry if your candle is lucky enough to have been taken home by a customer or used in more ways than one. At this point, your candle label is equivalent to your business card, for you to promote your brand, more people will remember your candle, your product.
2) How to design candle labels?
We’ve talked a bit about the importance of candle labels, so how do you design your own?
Don’t worry, it won’t be hard. You Don’t even need a professional designer. You just need a computer, sit at home, and be on your own.
If u would like to have your own brand candles and have someone design for u, contact here pls.
If u would like to design by yourself, I recommend using the CANVA platform here. CANVA is so versatile and easy to use that you only need a few minutes to design anything. There is no canvas size limit, there are also free templates and high resolution images to save and download.
First, determine the shape of your label. Circles and rectangles are always the safest. They fit most candle containers and boxes.
Second, arrange the information you want to display on the label. You can try different combinations on CANVA, or you can test the final effect with different colors, as long as you like. It’s important not to be too perfect. It’s a good start for you anyway. Try to finish it.
Finally, you have to print it out, and you have to think about what material to use for the label.
White Labels/Clear Labels/Metallic Labels.
Shiny or textured.
For beginners in label design, it doesn’t have to be complicated. Only need to match the style of the candle and the concept of the brand.
3) What information should be included on the candle label?
- Company name and your logo
- The smell of a candle, or the name of a candle theme
- Type of wax used
- The weight of the candle
- Where it was made
- How it was made
- Burn time
- Contact information
4) Where to print labels?
Usually, you order candles at the supplier, suppliers will provide you with a label printing service. The starting quantity and price are not the same.
Creation Cube provides free mockup for you, low MOQ, free design, if you have a good idea, please feel free to contact us.
Anyway, I hope you get a satisfied label.
